Cadillac vehicles have been a strong symbol for many fans for decades. With a new concept model revealed, Michigan Cadillac dealers may have heard a lot of conversation about the newest, possible convertible Cadillac.
DETROIT, M.I. – Michigan Cadillac dealers may have heard the rumblings of an all-new Cadillac concept. General Motors has revealed four future products to Cadillac fans, and the new Cadillac Ciel has been on the lips of many Caddy fans for the last two weeks with a completely new and topless design.
The Cadillac Ciel will be the first four-door convertible to be added to the lineup if it makes it out of the concept phase. A lot of the chatter has been positive while sites such as Jalopnik think the new Ciel is only a dream and may never actually arrive to the market.
Don Butler, Cadillac’s vice president of marketing, recognizes the thin lineup that is available for Cadillac fans. Butler says although this is could be difficult for the brand name, unveiling concept vehicles like the Ciel shows the bold direction that Cadillac is traveling.
“It kind of adds to the psyche of positive momentum with the brand, a future look at what it could possibly be,” Butler said in an Automotive News interview in suburban Detroit, as the brand showed the Ciel to journalists who weren’t at Pebble Beach for the unveiling.
Michigan Cadillac dealers may want to know some details about the Ciel such as its size and engine options.
The Ciel may be powered by a twin-turbocharged 3.6-liter direct-injection V-6 engine and be paired with a hybrid system using lithium-ion battery technology.
Being much bigger than most vehicles today, the Ciel offers a 125-inch wheelbase, which is 9.4 inches longer than the discontinued DTS sedan.
Other additions will include vertical strip of light-emitting diodes that will line the headlights and fog light treatments. The new, unique lighting can be expected to be seen in all future Cadillac vehicles.
The Ciel may never be seen in dealerships, but new models are still on their way. The newest Caddy that Michigan Cadillac dealers can expect to see is the compact ATS rear-drive model, coming next spring or the XTS large sedan, arriving later in 2014.
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